Videography guide
How to price videography projects
Video projects vary more than photo shoots: a single brief can mean one day of filming or two weeks of editing. Pricing by phase makes quotes easier to explain and protects you when the brief grows.
By TRYSA Editorial · Published · Updated
Price by phase, not by final minute
- Pre-production: calls, script or shot list, location scouting, scheduling crew
- Production: shoot days or half-days, crew, equipment, travel
- Post-production: editing, colour, sound, music licensing, graphics, exports
Know your day rate
Calculate a day rate the same way photographers calculate an hourly floor: yearly income target plus yearly costs, divided by the days you can bill. Crew and rented equipment are added on top at cost plus a handling margin.
Limit revisions in the quote
State how many rounds of changes are included and what counts as a change versus a new request. Unlimited revisions are the fastest way to turn a profitable project into a loss.
Account for music and usage
Licensed music, stock footage and where the video will be shown all affect the price. A video for paid advertising or broadcast is worth more to the client than one for a private event.
Offer clear packages for repeat work
For common requests such as event highlights, social cuts or interviews, build fixed packages with a set length, delivery time and revision count. Keep bespoke work on custom quotes.